Current:Home > reviewsTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -TrueNorth Capital Hub
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-20 00:06:13
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (4516)
Related
- Nearly half of US teens are online ‘constantly,’ Pew report finds
- Chicago Bears will ruin Caleb Williams if they're not careful | Opinion
- Wicked's Ethan Slater Shares How Ariana Grande and Cynthia Erivo Set the Tone on Set
- Teachers in 3 Massachusetts communities continue strike over pay, paid parental leave
- At site of suspected mass killings, Syrians recall horrors, hope for answers
- Tua Tagovailoa playing with confidence as Miami Dolphins hope MNF win can spark run
- Karol G addresses backlash to '+57' lyric: 'I still have a lot to learn'
- Rōki Sasaki is coming to MLB: Dodgers the favorite to sign Japanese ace for cheap?
- 'Most Whopper
- Minnesota county to pay $3.4M to end lawsuit over detainee’s death
Ranking
- Retirement planning: 3 crucial moves everyone should make before 2025
- Jury awards Abu Ghraib detainees $42 million, holds contractor responsible
- Judge extends the time to indict the driver accused of killing Johnny Gaudreau and his brother
- Cavaliers' Darius Garland rediscovers joy for basketball under new coach
- Krispy Kreme offers a free dozen Grinch green doughnuts: When to get the deal
- Man killed by police in Minnesota was being sought in death of his pregnant wife
- Gerry Faust, the former head football coach at Notre Dame, has died at 89
- Voters in Oakland oust Mayor Sheng Thao just 2 years into her term
Recommendation
Biden administration makes final diplomatic push for stability across a turbulent Mideast
The boy was found in a ditch in Wisconsin in 1959. He was identified 65 years later.
See Chris Evans' Wife Alba Baptista Show Her Sweet Support at Red One Premiere
The ancient practice of tai chi is more popular than ever. Why?
Retirement planning: 3 crucial moves everyone should make before 2025
Gerry Faust, the former head football coach at Notre Dame, has died at 89
Kyle Richards Shares an Amazing Bottega Dupe From Amazon Along With Her Favorite Fall Trends
Fantasy football buy low, sell high: 10 trade targets for Week 11